Representation of women in music videos (Male Gaze)

Gaze is to do with how an audience views the people that are being presented.

From a feminist perspective:

. How men look at women

. How women look at themselves

. How women look at other women

Gaze and feminist theory

Laura Mulvey coined the term ‘Male Gaze’ in 1975. She believes that film audiences have to ‘view’ characters from the perspective of a heterosexual male.

This links to Andrew Godwins ideas of ‘voyeurism’. He states that music videos contain references to the idea of looking – this could refer to the close up of the intimate shots of your artists (Which are often the perspective of male gaze.

For our music video we want subvert the idea of Male gaze and the generic conventions of rap videos. In other words we want to go against this and have a video that doesn’t have women in it.

Representation of women in music videos (Male Gaze)

Gaze is to do with how an audience views the people that are being presented.

From a feminist perspective:

. How men look at women

. How women look at themselves

. How women look at other women

Gaze and feminist theory

Laura Mulvey coined the term ‘Male Gaze’ in 1975. She believes that film audiences have to ‘view’ characters from the perspective of a heterosexual male.

This links to Andrew Godwins ideas of ‘voyeurism’. He states that music videos contain references to the idea of looking – this could refer to the close up of the intimate shots of your artists (Which are often the perspective of male gaze.

For our music video we want subvert the idea of Male gaze and the generic conventions of rap videos. In other words we want to go against this and have a video that doesn’t have women in it.