This was an audition to change our artist because we found that he was unreliable so we have replaced him after we had an audition to see if our new artist would fit the genre better then i previous artist. We found that the new artist represented the generic conventions better then i previous artists.
We also had disputes about the role our previous artist was going to play as he wanted to be the rapper so he was un-cooperative winch could have slowed down are filming process so we changed him before this occurred.

T.K. Jordan R&B Singer

Age: 19
Album: This is his first collaboration album where he will feature in every track on the album.
Story: T.K. Jordan grew up singing from a young age when he reached the age of 15 he entered a singing competition that if you win you get a record label with ........... he entered 3 years in a row and one it on his last entrance and has been singing professionally for a year now.
Mantra: T.K. Jordan says that his mantra is doing what he loves to do most which is singing.
Audience: T.K. Jordan's relationship with his audience is a one of familiarity because of his age and he is in the age f his target audience which is young teens and and young adults. He also keeps a close connection with fans through social media such as Instagram, Facebook, Twitter and YouTube videos following his life.
Brands: He is associated with JD as his style that he dresses in appeals to the youth and with him as the face it is creates a sense of familiarity.

Me and T'sharwn did an exercise where we took pictures of each other trying to recreate album covers of a simlar genre of music to ours to enable us to gain experience in taking these photos and help us pick the best pose and location to take the picture.

This video is showing what we want are music video to look like post production.

I also highlight some of the generic conventions we are looking to conform to.

Levi Straus's - Narrative Theory

Levi-Straus's  theory on narrative. He states that narratives depend on having direct opposites that would be seen as having different values, this reveals the meaning of the media text


Strauus' theory will be applied in our video because as well as having various shots of the artist we also are going to have a narrative were theirs are to different young artist trying to make it from two different backgrounds. One is more urban 

This video was a practice on making a music video and the way we can amplify and show imagery that matches the lyrics of a song. The song of this video is completely different to the genre of our music video however the both contain lyrics that can be used to create strong imagery.